We help trades owners own their warranty programs — and the growth and exits that come with them.
Why it’s us
The trades built this country’s homes and kept them running — and for generations, the people doing that work got treated like labor, while the structures that let a business hold its own risk and keep what’s left over stayed on the other side of a conference-room door. The plays big companies had used for decades. Nobody was bringing those to the shop owner. Nobody thought the trades deserved them.
We did. Wil Kinsey grew up on his grandfather’s build sites — a family that put up houses for a living — and then went into the side of the business that structures these programs. He sat on both sides of that door, and decided the tools shouldn’t belong to the big guys alone. Real structure, real expertise, built for the owner who earned it.
White-collar tools. Blue-collar hands. Finally on the same side of the door.
Where this came from
Anywhere something durable is sold with a promise attached, the seller usually owns the company standing behind it.
Car dealers own the company behind the service contract they sell you. Equipment makers hold the risk on their own product instead of paying it out. Big retail runs the protection plan at the register through a company they own.
The trades never got offered it — not because the work is smaller, but because there are thousands of independent shops instead of a few national chains, and nobody was going to build it one shop at a time.
“The car business has been doing this for seven thousand years. And we’re getting that now.”John CaruthersFounder, Best Virginia
